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Designing a brand identity

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One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some "design magic" through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer. However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let's define the difference (and relationship) between a brand, an identity and a logo. Brand vs. Identity vs. Logo  • A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company, and how that spreads....
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Departure Lounge Cafe @ Solaris Mont Kiara, Kuala Lumpur

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Many people seem to give  Departure Lounge ‘s (DL)  breakfast  a favourable review but again, I find myself on the opposite side of the fence.  Coffee  was the only reason why I wanted to try DL, and it should be yours too. As for their breakfast, keep your expectations low because it was mediocre at best. In all fairness, maybe the food quality was better in their earlier days because a close friend of mine actually warned me (before I went) that their standard has dropped drastically. Actually Departure Lounge came highly recommended to me not long ago by a coffee enthusiast who owns his own cafe in PJ. Besides, it is also worth mentioning that DL has trained many award winning local baristas and the list includes JH Yee who previously worked at espressoLAB and now helms the Top Brew Coffee Bar. There is no doubt that the coffee here is fine. So DL makes a great cozy place to hang out over a cuppa with friends, or simply pick one of the many travel guidebooks ...
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Buying Behavior

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